Yes we cann!
Taking cannabinoids to the next level
We support the natural approach to maintain our health - with cannabinoids
We support a natural, science-driven approach to maintaining health through cannabinoids. In close collaboration with healthcare professionals and subject-matter experts, we are active across multiple product categories, including medical devices, aroma products, food supplements, cosmetics, and other fast-moving consumer goods. Our vision is to build a diversified portfolio of innovative, effective, and sustainable products that harness the potential of a broad range of cannabinoids. By combining scientific rigor, regulatory awareness, and product excellence, we aim to deliver solutions that integrate naturally into everyday life while supporting long-term health and well-being.
We strive to maintain the Endocannbinoid System
We strive to maintain the endocannabinoid system. Our focus on cannabinoids is rooted in the understanding that balanced health is closely linked to the science-based support and holistic care of the endocannabinoid system (ECS). By placing the ECS at the center of our work, we aim to develop solutions that promote physiological balance and long-term well-being through targeted, cannabinoid-driven approaches.
The endocannabinoid system or ECS for short resides within all animals except insects and is a 600-million-year-old messenger and receptor system integral to homeostasis. It is key to the management of balance within our body. From embryonic development to immunosurveillance, there is not a single function in our bodies that is not influenced or modulated by the ECS.
The ECS appears as a switchboard functioning in and across all physiologic processes and organs, acting and reacting to internal and external stimuli to direct, correct and overall manage our health.
The ECS can be broken down into core components. Cannabinoid receptors like CB1 and CB2. Ligands called endocannabinoids that bind to those receptors and initiate an action, such as anandamide and 2-AG. Enzymes that synthesize these endocannabinoids on demand when they’re needed and break them down after they’re used.
Hundreds of plant based cannabinoids found in cannabis and other plants that mimic or modulate our endocannabinoids have the potential to supplement the endocannabinoid system in therapeutic manners.
The main contributors to ECS dysfunctioning and disease are related to our lifestyle including high stress levels, unhealthy nutrition and lack of cannabimimetic practices, such as sleeping, exercising, deep breathing and social interactions.
Caring for ourself and our endocannabinoid system requires understanding of what nurtures it and what restores it. We are eager to provide our community with a great range of cannabinoid based products to maintain a healthy lifestyle.
What is the ECS?
The endocannabinoid system (ECS) is an evolutionarily ancient signaling network, present in all animals except insects, with origins dating back over 600 million years. It functions as a core messenger and receptor system responsible for maintaining physiological homeostasis—the body’s internal balance. The ECS continuously regulates and fine-tunes a wide range of biological processes, from embryonic development and neural function to immune surveillance, inflammation, pain perception, metabolism, mood, and stress response. Rather than acting in isolation, it modulates other signaling systems to adapt the body to internal and external changes. Owing to this broad regulatory role, the ECS is considered a central system essential for maintaining health and biological stability.
How does the ECS work?
The endocannabinoid system (ECS) functions like a biological switchboard that operates throughout all organs and physiological processes. It continuously senses internal and external stimuli and responds by directing and correcting biological activity in order to maintain overall health and balance. Rather than controlling a single function, the ECS coordinates communication across multiple systems, allowing the body to adapt dynamically to changing conditions. At its core, the ECS is composed of cannabinoid receptors such as CB1 and CB2, signaling molecules known as endocannabinoids, and the enzymes responsible for their regulation. Endocannabinoids, including anandamide and 2-AG, are produced by the body on demand and bind to cannabinoid receptors to initiate specific physiological responses. Once their signaling task is complete, specialized enzymes rapidly break these molecules down, ensuring that ECS activity remains precise, localized, and tightly regulated.
How can we interact with the ECS?
We can interact with the endocannabinoid system (ECS) through plant-derived compounds known as phytocannabinoids. Hundreds of these naturally occurring cannabinoids have been identified in cannabis and other plants. Owing to their structural and functional similarity to the body’s own endocannabinoids, these compounds are able to mimic or modulate endogenous signaling within the ECS. By interacting with cannabinoid receptors, influencing endocannabinoid levels, or modulating enzyme activity, phytocannabinoids have the potential to supplement the ECS in a targeted and therapeutic manner. Through these mechanisms, they may support the system’s regulatory role and help facilitate normal physiological function, particularly in situations where endogenous endocannabinoid signaling is insufficient or dysregulated.
How can we help the ECS?
The endocannabinoid system (ECS) is highly responsive to lifestyle factors, and many of the contributors to ECS dysfunction are closely linked to modern living. Chronic stress, poor nutrition, insufficient sleep, and limited physical activity can disrupt endocannabinoid signaling and impair the system’s ability to maintain balance. In addition, the absence of so-called cannabimimetic behaviors—such as regular exercise, restorative sleep, deep breathing, and positive social interactions—may further reduce natural ECS activity. Supporting the ECS therefore begins with a holistic approach to self-care. Understanding which habits nurture the system and which help restore its function is essential for long-term health and resilience. Alongside lifestyle optimization, cannabinoid-based products can play a complementary role by supporting ECS regulation. With this perspective, we are committed to providing our community with a carefully selected range of cannabinoid-based products designed to support a balanced, healthy lifestyle.
We foster business development in the cannabinoid space
SBR Development Holding is committed to building an innovative and forward-looking platform for cannabinoids, grounded in scientific understanding and market expertise. Our work is guided by a deep understanding of the needs surrounding cannabinoid-based products, combined with several years of hands-on experience in this evolving market. By actively listening to consumers, healthcare professionals, patients, and evidence-based science, we translate real-world needs into meaningful solutions. This interdisciplinary and evidence-driven approach enables us to shape a market for unique, high-quality, and iconic cannabinoid products that meet both therapeutic and lifestyle expectations.
cannhelp is an internationally active Austrian company, established in 2015, specializing in the development and production of premium cannabinoid-based products. With a strong focus on innovation and ecological responsibility, cannhelp combines scientific insight with sustainable practices. Through carefully designed formulations and high-quality standards, cannhelp aims to support health and balance in everyday life, delivering products that align with both modern lifestyles and long-term well-being.
cannmedic is an Austrian healthcare provider established in 2022, specializing in the distribution of cannabinoid-based medical devices across Europe. With a strong commitment to evidence-based medicine and a deep understanding of the needs of healthcare professionals, cannmedic delivers reliable, high-quality solutions that support modern clinical practice. Our focus is on providing innovative, scientifically grounded products that enable effective and patient-centered care.
House of Terps is a Germany-based company with a strong focus on aromatherapy. Using natural compounds such as terpenes and cannabinoids, the company develops unique formulations for innovative fast-moving consumer goods in the lifestyle sector. By combining sensory science with modern product development, House of Terps creates distinctive solutions designed to enhance everyday experiences.
We create value
We create value by setting standards that go beyond adequacy. At SBR Development Holding, consistency, safety, and efficacy are non-negotiable priorities that guide every stage of our work. Our ambition is to contribute to a brighter future for customers worldwide—particularly for those affected by the long-term impact of modern, high-stress lifestyles and who may have spent years exploring solutions, only to be told that no effective options remain. We believe this should become a reality of the past. Driven by a strong conviction in the therapeutic and supportive potential of cannabinoid-based products, SBR Development Holding is dedicated to translating science into meaningful, high-quality solutions that deliver real value to people in need. At SBR Development Holding we passionately believe in the potential of cannabinoid-based products helping to bring valuable new products to customers in need.
In a rapidly evolving environment, clearly defined values are essential to earning and maintaining the trust of our partners and customers. They provide both direction and meaning to our actions and serve as a stable framework for long-term, responsible growth. While our enthusiasm for the cannabinoid space drives innovation, ethics and scientific evidence remain the foundation of every decision we make. This commitment ensures that our activities are guided by integrity, credibility, and a strong sense of responsibility toward patients, consumers, and partners alike.
Sustainability
We keep it green and simple - for our future generations
Innovation
We create new products, because state of the art is already history
Connectivity
We connect all stakeholders to ensure maximum quality
Passion
We are passionate to create value for our community, because we care.
We are SBR Development Holding
We are SBR Development Holding. Together as a team, we believe that collaboration strengthens individuals and that collective progress begins with people. We are convinced that the most valuable investment is education—not only in terms of knowledge and expertise, but also in the development of social skills that foster trust, communication, and mutual respect. By actively supporting our people in both their professional and personal growth, we cultivate a positive and empowering environment. This focus on people management, continuous learning, and shared responsibility creates the foundation for a thriving organization and enables us to achieve excellence together.
Invest in the future of cannabinoids
SBR Development Holding is a private company based in Austria. We are open for dialog – please reach out to us!
